3 Effective Strategies for Encouraging Clients to Leave Testimonials

10 May 2023


Positive testimonials are crucial in attracting new clients and retaining existing ones. 

However, as a business owner, you may face challenges getting your clients to write them. Adopting effective strategies can make encouraging your clients to leave positive reviews easier. 

I’m diving into three strategies you can employ to get more client testimonials. Moreover, a sample email for requesting testimonials from satisfied clients is also included.

Make it easy and convenient

One of the biggest obstacles to getting testimonials is that many clients simply don’t have the time or energy to sit down and write a lengthy review. To overcome this hurdle, you need to make it as easy and convenient as possible for them to leave feedback. Here are a few ideas to get you started:

  • Use an online review platform: Platforms like Google My Business, Yelp, and Facebook make it incredibly easy for clients to leave reviews. Simply create a business profile on these platforms and encourage your clients to leave a review there.
  • Create a testimonial form: Consider creating a simple form your clients can fill out to leave a testimonial. This could include fields for their name, email address, and a short blurb about their experience with your business. Make sure to include a space for them to permit you to share their testimonial on your website or social media.
  • Offer an incentive: While you shouldn’t bribe your clients for testimonials, offering a small incentive can be a great way to encourage them to take the time to leave a review. Consider offering a discount on their next purchase, a free gift, or entry into a prize draw.

Follow up with a personalised request

Sometimes, all it takes to get a testimonial is a gentle nudge. After a client has had a positive experience with your business, send them a personalised email requesting a testimonial. Here’s an example of what that email could look like:

Subject: We’d love to hear your thoughts!
Dear [client’s name],

We hope this email finds you well! We are reaching out to say thank you for choosing [business name]. We’re so glad you had a positive experience with us, and we’d love to hear your thoughts.

We’d be honoured if you could leave us a testimonial. Your feedback helps us improve our services and attract new clients who fit our business well. To simplify, we’ve included a link to our Google My Business page, where you can leave a review.

[Insert link to Google My Business page]

Thank you again for your support, and we look forward to hearing from you soon!

Best regards,[Your name]

Showcase your testimonials

Finally, once you’ve collected a few testimonials, showcasing them prominently on your website and social media channels is important. This not only helps to build social proof, but it also shows your clients that you value their feedback. Here are a few ideas for showcasing your testimonials:

  • Create a dedicated testimonials page on your website: This is a great way to organise your testimonials in one place and make it easy for potential clients to read them.

  • Use customer quotes on social media: Take snippets from your testimonials and turn them into graphics or social media posts. Remember to tag the client who wrote the testimonial so they can see their words in action!

  • Include testimonials in your email signature: Add a link to your testimonials page in your email signature. This is a subtle way to remind clients to leave feedback while also showcasing your existing testimonials.

Getting testimonials from your clients doesn’t have to be a chore. By making it easy and convenient, following up with personalised requests, and showcasing your testimonials, you can encourage your clients to leave glowing

Siobhan Mulvahil

Meet Siobhan

I have worked in marketing for over 20 years and have been a freelance consultant for almost 15 years. I have a BA in Media, Graduate Certificate in Business, Certificate in Digital Marketing, and I am a Certified Marketer with the Australian Marketing Institute (AMI).

I launched my first marketing agency long before the onset of digital marketing. Facebook was only for personal use, and internet was painfully slow.

Some things that haven’t changed with marketing:

  • Establishing your marketing foundations and research how your business needs to be marketed.
  • Consistency across all customer touchpoints.
  • A holistic marketing strategy that focuses on supporting your sales pipeline!

Although marketing is my first love, coffee definitely comes a close second.