Boost Your Marketing in 2 Hours a Week: Tips for Business Owners

27 October 2023

Persuasion Techniques

Finding time to focus on marketing efforts can be challenging. However, dedicating just 2 hours a week can significantly impact your overall marketing strategy.

Marketing is essential to the growth and success of any business, but with so many different strategies and tactics out there, it can be overwhelming and time-consuming. But fear not; with just 2 hours a week dedicated to marketing, you can still make a big impact on your business.

1. Social Media Management
In today’s world, social media is a vital tool for marketing your business. With millions of users on platforms like Facebook, Instagram, and Twitter, you have the potential to reach a vast audience. But managing your social media presence can be a full-time job in itself. 

That’s why it’s essential to be strategic with your time.

During your two hours, focus on scheduling your social media content for the week. Use a tool like Meta Business Suite to schedule your posts in advance, freeing up time during the week. Take advantage of the built-in analytics tools to track engagement and adjust your content strategy. Engage your audience by responding promptly, and run targeted ads to reach a broader audience.

 2. Email Marketing
Email marketing is one of the most effective ways to reach your audience directly. With an email list, a captive audience has already expressed interest in your business. But, like social media, email marketing can be time-consuming. To maximise your two hours, focus on creating valuable content that will resonate with your audience. This could be anything from a weekly newsletter to a special promotion or discount. Use a tool like Mailchimp or Constant Contact to design and automate your emails, freeing up your time for other marketing activities.

3. Content Creation
Finally, content creation is a critical component of any marketing strategy. Creating valuable content helps establish your business as an authority in your industry and helps with search engine optimisation (SEO). But creating content can be time-consuming, so it’s important to be strategic with your time.

During your two hours, focus on creating one piece of valuable content. This could be a blog post, a video, or a social media graphic. Use Canva or Adobe Spark to design eye-catching graphics and Grammarly to ensure your content is well-written and error-free. Once you’ve created your content, share it across social media platforms and include it in your email marketing campaigns.

Finding the time to focus on marketing can be challenging. But with just two hours a week, you can make a significant impact by focusing on social media management, email marketing, and content creation. You can effectively market your business and attract new customers by being strategic with your time and using the right tools. So, take a deep breath, put on your marketing hat, and get to work! 

Siobhan Mulvahil

Meet Siobhan

I have worked in marketing for over 20 years and have been a freelance consultant for almost 15 years. I have a BA in Media, Graduate Certificate in Business, Certificate in Digital Marketing, and I am a Certified Marketer with the Australian Marketing Institute (AMI).

I launched my first marketing agency long before the onset of digital marketing. Facebook was only for personal use, and internet was painfully slow.

Some things that haven’t changed with marketing:

  • Establishing your marketing foundations and research how your business needs to be marketed.
  • Consistency across all customer touchpoints.
  • A holistic marketing strategy that focuses on supporting your sales pipeline!

Although marketing is my first love, coffee definitely comes a close second.