Is Your Business Coach Delivering What You Thought They Would?

27 November 2023

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Discussing whether your business coach is the right fit for you is a challenging topic. Many hesitate because they don’t want to offend or upset their coach. However, at the end of the day, if your business coach isn’t providing you with the expected results and support, it’s essential to consider other options.

The Difference Between a Business Coach and a Marketing Mentor

A business coach works with you to improve your overall business strategy and operations. They focus on goal-setting, time-management, and leadership development. 

A marketing mentor is someone who is an expert in marketing. They can provide specialised knowledge and support in areas such as your marketing strategy, target audience, social media, content creation, and website development.

Why Choosing an Expert in Their Field is Better

While a business coach can provide general guidance and support, if you are looking for specific help with marketing or another area of your business, it’s best to seek out someone who is an expert in that field. 

By doing so, you can receive specialised knowledge and advice to take your business to the next level. Doing this will save you time and money in the long run, as you will work with someone with dedicated knowledge and experience.

The Difference Between a Coach and a Mentor

Simon Sinek, author and motivational speaker, once said, 

“A coach is somebody who tells you what to do. A mentor is somebody who guides you through the process.”

He is spot on with his definition. While a coach can provide advice and guidance, a mentor works with you to develop bespoke solutions and strategies. This can be especially valuable if you want to stand out in a crowded market or industry.

How to Evaluate Whether Your Coach Is Delivering

So, how do you know if your business coach delivers what you thought they would? 

The first step is establishing clear goals and expectations at the beginning of your coaching relationship. This will enable you to evaluate whether you are progressing towards those goals and whether your coach provides the support and guidance you need.

Being honest with your coach about your expectations and concerns is also essential. If you aren’t progressing or receiving the support you need, have an open and honest conversation with your coach. They can adjust their approach to meet your needs better.

Before you go down the path of searching for a Business Coach, list all of the areas you believe you need help with. After doing this, you may find that it relates to your business’s marketing and not how it functions (which is where a business coach would focus).

Choosing The Right Coach Or Mentor For Your Business Is Essential. 

While a business coach can provide general guidance and support, if you are looking for specific help in a particular area of your business, it’s best to seek out someone who is an expert in that field. 

By establishing clear goals and expectations and having open and honest communication, you can ensure that you are receiving the support and guidance you need to take your business to the next level.

The best thing to ask yourself is: Do I need a Business Coach, or should I get help from a Marketing Expert to elevate my brand?

Siobhan Mulvahil

Meet Siobhan

I have worked in marketing for over 20 years and have been a freelance consultant for almost 15 years. I have a BA in Media, Graduate Certificate in Business, Certificate in Digital Marketing, and I am a Certified Marketer with the Australian Marketing Institute (AMI).

I launched my first marketing agency long before the onset of digital marketing. Facebook was only for personal use, and internet was painfully slow.

Some things that haven’t changed with marketing:

  • Establishing your marketing foundations and research how your business needs to be marketed.
  • Consistency across all customer touchpoints.
  • A holistic marketing strategy that focuses on supporting your sales pipeline!

Although marketing is my first love, coffee definitely comes a close second.