Establishing your Marketing Foundation is only part of developing an overall marketing strategy, but it is the first step.

Get your With Zest Marketing Foundation Workbook

and start working with your marketing strategy for 2022!

Are you feeling overwhelmed creating your marketing strategy?

The feedback I get is that it takes the mental load off their shoulders and helps them to really start working out the areas in the marketing strategy that require improvement.

These are just the basics of setting up your marketing foundations. You need to keep in mind that every business is different – even your competitors.

I use this Marketing Foundations document when they start working with me to help gain clarity.

By gaining insights into the key areas of what makes your marketing tick, you will see the benefits flow through all of your marketing activities.

Introducing

Marketing Foundation Workbook

What’s inside?

  • Reviewing your business resources and performance.
  • Analysing your industry and your competitors.
  • Perceptual map can help make more informed decisions about how you position yourself in the market and the marketing strategies you put into place.
  • Identifying your target market needs and wants and their most significant pain points or problems.
  • Your unique value proposition is the main area you need to test when establishing your marketing foundations in getting a clear statement.

Establishing your Marketing Foundation is only part of developing an overall marketing strategy, but it is the first step.

Get your With Zest Marketing Foundation Workbook

and start working with your marketing strategy for 2022!