Maximising Your Word of Mouth Marketing: The Power of Networking Events

25 April 2023


Have you ever found yourself stuck in a rut when promoting your business? Are you tired of the same old marketing strategies that seem to yield little results? Well, have no fear because networking events are here!

Networking events are a great way to enhance your word-of-mouth marketing and gain new clients. But before diving into networking events’ benefits, let’s first define what they are.

Networking events are social gatherings where individuals can meet and interact with others in their industry or field. These events can range from large conferences to small meetups and can be a great way to make new connections.

So why should you attend a networking event? Here are just a few of the benefits:

  • Expand your network: Networking events are the perfect place to meet new people and expand your professional network. You never know who you might meet and what opportunities may come from those new connections.
  • Gain new clients: Networking events can also be a great way to gain new clients. Meeting people face-to-face lets you establish a personal connection that can lead to future business opportunities.

  • Learn from others: Networking events often have speakers or panels where industry experts share their insights and experiences. This can be an excellent opportunity to learn from others and gain new perspectives.

  • Build your brand: You are also building your brand by attending networking events and making new connections. The more people who know about your business, the more likely they will recommend you to others.

Now, what if you can’t find a networking event that suits your needs? Well, don’t be afraid to hold one yourself! Here are some tips for hosting your own networking event:

  • Define your audience: Who do you want to attend your event? Make sure you have a clear idea of who your target audience is and what they would be interested in.

  • Choose a venue: Find a venue that is suitable for the size of your event and has all the amenities you need (e.g. tables, chairs, Wi-Fi, etc.).

  • Invite speakers: Consider inviting industry experts to speak at your event. This will provide value to your attendees and add credibility to your event.

  • Promote your event: Use social media and other marketing channels to promote your event and get the word out.

  • Follow up: After the event, follow up with attendees and thank them for coming. This will help to build relationships and keep you top of mind.

Networking events are a fun and quirky way to enhance your word-of-mouth marketing and make new connections in your industry. And if you can’t find a good networking event, feel free to hold one yourself!

With some planning and effort, you can create an event that will be valuable and memorable for your attendees.

Happy networking!

Siobhan Mulvahil

Meet Siobhan

I have worked in marketing for over 20 years and have been a freelance consultant for almost 15 years. I have a BA in Media, Graduate Certificate in Business, Certificate in Digital Marketing, and I am a Certified Marketer with the Australian Marketing Institute (AMI).

I launched my first marketing agency long before the onset of digital marketing. Facebook was only for personal use, and internet was painfully slow.

Some things that haven’t changed with marketing:

  • Establishing your marketing foundations and research how your business needs to be marketed.
  • Consistency across all customer touchpoints.
  • A holistic marketing strategy that focuses on supporting your sales pipeline!

Although marketing is my first love, coffee definitely comes a close second.