What an absolute eye opener my mentoring session with Siobhan was. In many aspects of running my own business, I’ve found that I simply don’t know what I don’t know, and marketing was no different. Siobhan’s expert marketing mind and ability to cut through the noise ensured that she really understood my offerings and point of difference and knew precisely what would resonate with my audience. As a result of Siobhan’s results based approach, I now have a focused marketing strategy that aligns with my brand, a comprehensive plan of action and realistic marketing goals that, importantly, make good sense to me and that I know I can implement. The added bonus? Siobhan’s caring and holistic approach gave rise to a new product serving a previously overlooked market, feeding into my wider business goals. Plus she’s a pure delight to work with – I could not have asked for more!