The Power of Podcasting: How to Leverage this Marketing Tactic for Your Business

25 August 2023

The Power of Podcasting

Are you tired of the same old marketing tactics? Do you want to spice things up and reach a wider audience? Well, have you ever considered starting a podcast? Yes, you heard me right, a podcast!

You may be thinking, “But podcasts are so last year!” Think again, my friend, because creating a podcast is still a great marketing tactic, and I’m here to tell you why and how to leverage it.

First and foremost, podcasts are an excellent way to showcase your brand’s personality. It allows you to speak directly to your audience more relaxed and conversationally, which helps build a connection with your listeners. Plus, podcasts will enable you to explore different topics and perspectives that may not be suitable for other forms of content.

So, how do you leverage a podcast for marketing? Well, there are a few ways to go about it.

  1. One approach is to use your podcast to drive traffic to your website. You can mention your website and provide links to relevant content throughout your episodes. This will increase your website traffic and help establish your brand as a thought leader in your industry.
  2. Another way to leverage your podcast is through sponsorships. You can contact companies and offer them the opportunity to sponsor your podcast. In return, they will receive a shoutout during your episode and a mention on your website and social media channels. This is a win-win situation; it brings in extra revenue and provides your listeners with relevant and valuable information.
  3. Podcasts can also help you build your email list. You can encourage your listeners to sign up for your newsletter or download a free resource related to the episode’s topic. This provides value to your listeners and helps you collect valuable data for future marketing campaigns.

Now, I know what you’re thinking. “Creating a podcast sounds like a lot of work!” And yes, it can be, but it doesn’t have to be. You can start small and gradually work your way up. Plus, creating a podcast can be a fun and enjoyable experience with the right equipment and editing software.

Creating a podcast is still a fantastic marketing tactic to help you connect with your audience, establish your brand, and drive traffic to your website. So, grab your microphone, put on your quirky hat, and let’s get podcasting!

Siobhan Mulvahil

Meet Siobhan

I have worked in marketing for over 20 years and have been a freelance consultant for almost 15 years. I have a BA in Media, Graduate Certificate in Business, Certificate in Digital Marketing, and I am a Certified Marketer with the Australian Marketing Institute (AMI).

I launched my first marketing agency long before the onset of digital marketing. Facebook was only for personal use, and internet was painfully slow.

Some things that haven’t changed with marketing:

  • Establishing your marketing foundations and research how your business needs to be marketed.
  • Consistency across all customer touchpoints.
  • A holistic marketing strategy that focuses on supporting your sales pipeline!

Although marketing is my first love, coffee definitely comes a close second.